You bang the drum, we shake the booty. Tells us what you think of the new site, go on. We’ve got voting now which is cool, we’ve always wanted it, you’ve always asked for it, it’s exciting. That’s the whole point after all – you decide what’s cool.

i spy with my little eye, this is a place to share cool things.

> an underground success story > i spy cool has had fifty thousand hits in just seven months > the site has never been marketed > the idea has traveled > > cool belongs to the people > >  a  thousand unique users come to view, add and spread cool each month > the site is now creating the curve with its content > trends are being broken to the plugged-in long before take-off >

the story >

a young futurist saw cool becoming a commodity, so he liberated it, opened up the debate and let everybody have a go at defining what it is. the philosophy was simple:

‘i spy cool is a place for people to share cool things. from carrier bags to cheese drums there are no rules. it is up to you to define what’s cool. share surprises, emancipate extra-ordinaries and help make the moment.’

> can it be a coincidence that Britain’s newest Ad campaign uses Flocks in Motion or that New Rave has blown up big across the world? So what’s next we wonder >

i spy with my little eye >

get involved > > info@ispycool.com