saturday night revival messiah remix – via crackunit
Month: August 2008
Edinburgh Television Festival
Producer: Claire Grimmond, Controller of Research & Insight,
Chair: Peter York, Brand Consultant, Author & Broadcaster
Panellists: Ben Hourahine, Futures Editor, Leo Burnett
Melanie Howard, Author, ‘The Future Unwrapped’
Nigel Walley, Managing Director, Decipher Consultancy Ltd
Summary
What are the TV hits of the future? Predicting tomorrow’s hits today presents some real challenges for the futurologists. In this session we fast forward to 2012 – as Olympic fever grips the UK and digital switchover is a reality. The big issue for everyone in broadcasting remains – how to get audiences engaged in content across a range of platforms. This session brings together experts from broadcasting and the media to help unlock the major trends and give us some clues to the next big territories, trends and approaches.
Anatomy of a ballon animal – Jason Freeny
Jason Freeny / moist productions via cool infographics
Future of Money: Leo Burnett Study
We have just finished a big project at LB looking at the Future of Money – Money Makes the World go Around. The research results are still being rolled out, but I have some topline findings to share with you dear reader.
The following is a quick overview and an interview conducted with me by Drew from LB Worldwide (click on the blog link to read the wisdom).
> > Results from a research project conducted by Leo Burnett and released last week uncovered some intriguing findings into relationships between consumers and money around the world. Perhaps the most striking was that people associate words like “happiness,” “respect” and “recognition” with money much less than one would expect.
Other key insights include:
– Those in emerging markets are much more financially confident about the next 12 months than those in the West.
– Supermarkets are trusted more than banks, insurers and credit card companies.
– A meritocratic global economy has developed, leading people to view skills and intelligence (rather than country of birth or family name) as key factors that contribute to how much money one earns.
More on money:
A paper I wrote with Melanie Howard on Mobile Banking Some time Ago: Money on the move: Opportunities for financial service providers in the ‘third space’. Via The Journal of Financial Services Marketing.