i spy cool

this is a blog about digital creativity, strategy and other cool things by ben hourahine @benhourahine

the story behind the ‘secret sneakers’ (post of the year)

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In February we posted these Nikes up on I SPY and have been bombarded with people asking how to get them. So, we’ve spoken to our friends at Nike and here’s the story’s

‘Yeah these exist … its glow in the dark pigment mixed into the rubber … the swoosh didn’t glow on the production pairs … they only glowed on Kanye’s (!)

If you want a pair they’re Nike Air Yeezy (here’s the search link) and a big thanks to our friend a Nike for sorting this out for us.

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