About

charting the coolest stuff in the universe. art, advertising, virals, comedy, ideas, trends. you decide what cool is. ispycool is the ultimate internet editor.

The story so far…

i spy with my little eye, this is a place to share cool things.

> an underground success story > i spy cool had fifty thousand hits in it’s first seven months > the site has never been marketed > the idea has traveled > > cool belongs to the people > >  a  thousand unique users come to view, add and spread cool each month > the site is now creating the curve with its content > trends are being broken to the plugged-in long before take-off >

the story >

a young futurist saw cool becoming a commodity, so he liberated it, opened up the debate and let everybody have a go at defining what it is. the philosophy was simple:

‘i spy cool is a place for people to share cool things. from carrier bags to cheese drums there are no rules. it is up to you to define what’s cool. share surprises, emancipate extra-ordinaries and help make the moment.’

> can it be a coincidence that Britain’s newest Ad campaign uses Flocks in Motion or that New Rave has blown up big across the world? So what’s next we wonder >

i spy with my little eye >

get involved > > info@ispycool.com