Do not touch – music video

This is simply sublime. So often when we try to make things interactive we jump head first into complexity. Any interaction needs to be easy and enjoyable. To call this a ‘crowd sourced music video’is an understatement really. It is by definition, but it’s better than that. It is one of the best pieces of digital creative I’ve seen this year to be honest. The track is Kilo, by Dutch band Light Light and Monkier made it. Major hat tip.