Google APG Presentation Highlights

Recently I was lucky enough to be invited by Google to visit their headquarters in Silicon Valley and New York with the Account Planning Group (APG).  Since then, we have given a series of talks on the learnings for the industry here. My topic’s how we are too slow in agencies and ways we can speed up.

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Why do ideas die? The 14 ways of thinking that kill real innovation

Adapted from, and inspired by, Cliff Bleszinski’s Game Developer Flashcards.1807465667_094e0436f5_o

1. There’s no precedent – if it hasn’t been done before (or done well) it shouldn’t be done.

2. It’s been done before –  the reverse; a potential pattern match masks the  innovation.

3.What if people trip over –  edge case scenarios drive fear of failure.Read more…