Google APG Presentation Highlights

Recently I was lucky enough to be invited by Google to visit their headquarters in Silicon Valley and New York with the Account Planning Group (APG).  Since then, we have given a series of talks on the learnings for the industry here. My topic’s how are we are too slow in agencies and ways we can speed up. Thanks to B&T magazine, you can now watch it here:

You can see the other presentations, covering things like; why digital needs to be further upstream in the strategic process, not needing to reinvent the wheel every time, effective media creative collaboration and focusing on a vision beyond just profit here, as and when they are released. So stay tuned if you’re interested.

Why do ideas die? The 14 ways of thinking that kill real innovation

Adapted from, and inspired by, Cliff Bleszinski’s Game Developer Flashcards.1807465667_094e0436f5_o

1. There’s no precedent – if it hasn’t been done before (or done well) it shouldn’t be done.

2. It’s been done before –  the reverse; a potential pattern match masks the  innovation.

3.What if people trip over –  edge case scenarios drive fear of failure.

4. It’s this combined with that – dismissed because a simple formula is spotted.

5. Let’s do that down the track – it’s so great, it should be saved up for a bigger moment.

6. They tried that before – the failure of others discounts related ideas.

7.  Let’s add this to that – thoughts are added until the idea topples over.

8 . That’s a lot of work – the work load is inflated and the benefits overlooked.

9. But what does that mean for us – suddenly we become the victim of the idea.

10. But that’s not the way it’s done – history is the weapon, tradition is the answer.

11. How do we leverage this –  great ideas drown in jargon.

12. But what if we did this –  a regurgitation of the idea is re-pitched by someone else.

13. I’ll send you my feedback –  email, the secret killer.

14. That’s way beyond us – so why even try?

So know you enemy and don’t let them stop you..

Adapted from, and inspired by the incredible Cliff Bleszinski’s Game Developer Flashcards.

Also, thanks to Leslie for the original link.

The case against cars – perfectly communicated in one animated gif.


You could argue this is one of the best pieces of animated giffery, data visualization and education delivery ever made, which I think it is. Perhaps most importantly though, this is just a brilliant, important and incredibly effective piece of communication. Hats off. VIA